Sunday, August 2, 2009

What’s in a Word – the Catch ?!

If you try to google the phrase “Putting the I back in IT” you’ll get quite a few hits. In Denmark it has been employed extensively by major BI consultancy firm Platon A/S, and in 2005 they applied to have it as a trademark. Today, however, I do not see it on Platon’s homepage.
How can that be? Well, the I means, of course, Info[rmation], and that definitely should be part of IT. If it went missing, it would certainly need to be put back! But is that really where we want mission critical information to be? No, it is not! And should it be the goal for IT and BI to put it there? In all likelihood not!
Mission critical information derives from Business and should be collected and kept by IT, but that is not all. It should also be managed, made available and returned to Business as it is needed again later.
Can that mission for IT and BI be summed up as succinctly in a catchy phrase? I think it can! Try:
IT - Serving the I back to Business to a T”!
(The phrase is absolutely open source, un-patented and un-trademarked. See also www.designedtoaT.com/.)
Stay tuned here at morlin’s BI blog for a longer and more technical posting tomorrow!

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